One amazing aspect of social media is how, within mere days it can help bring a 7 year-long open-ended court case to a prompt closure. Lassonde, a mega Quebec brand has just experienced this first hand. In 2005 Lassonde sued a small Quebec-based soap company for using the word “Oasis” as their product line’s brand […]
5 Mistakes to Avoid in a Social Media Crisis
A social media crisis is a stressful time for all parties involved. It’s easy to panic, get overwhelmed and make decisions that can end up hurting your brand even further. When faced with a social media crisis, do yourself a favor and avoid the following 5 common mistakes I see brands make over and over […]
Prevent a Social Media Crisis with a Simple Game of Devil’s Advocate
Although many social media crises are unpreventable and most annoyingly unpredictable, there does exist another category of social media crises – the ones that could have been avoided – the preventable. As our social media marketing is done through online campaigns and the creation and sharing of valuable content, it’s easy for messages and objectives […]
Risk Assessment: Preventing and Preparing for a Social Media Crisis
Getting your team together to do a risk assessment in order to identify potential risk that may present itself to your brand, is one of the first steps in preventing and protecting your brand from a social media crisis. Without understanding the risk involved and the possible crises that may occur, how can you begin […]
6 Features to Include Within Your Internal Communications Platform
In order to overcome a social media crisis quickly and efficiently, you’re going to need all the help you can get! Aside from leveraging the help of your still-happy fans and followers (which I talk about here), it’s important to have your entire staff assist in helping you regain control of the crisis in the […]
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