Note from the editor: This is the second part of a two-part series on helping the victims of another company’s social media crisis by providing them with a solution. The first part of this series talks about Bob Taylor, of Taylor Guitars, and how he increased his sales revenue by 25% after helping the victims […]
Helping the Victims of Another Company’s Social Media Crisis: How Taylor Guitars Increased their Sales Volume by 25%
Note from the editor: This is the first of a two-part series on helping the victims of another company’s social media crisis and providing them with a solution to their problem. Read the second part of this series here. A crisis is a hectic time for everybody involved. But what about when you’re not involved? […]
Tips to Building a Loyal Following
In this week’s video tip of the week, I talk about the importance of building a loyal network of followers before you find yourself faced with a social media crisis. This may seem like a simple little task, but in reality, it’s a very powerful preemptive strategy – one that will prove itself extremely advantageous […]
There Is Such Thing As Bad Publicity
“There’s no such thing as bad publicity.” This is a phrase that we’ve all heard before, one that many of us have been known to use – and may even still believe. It’s a statement that rang true for many, many years, but as the times have changed, so has the reality of this truth. […]
18 Take-Aways From 3 Great Social Media Crisis Plans: Boingo, the Red Cross and Fontaine Santé
You know what I love more than a good crisis? A great social media crisis plan! I love when brands take the right steps to protecting themselves, and I love to watch them come out of a crisis in record time and with even more loyal fans then they had going in! It’s a rare […]
- « Previous Page
- 1
- …
- 123
- 124
- 125
- 126
- 127
- …
- 130
- Next Page »
