Hashtag campaigns are risky. Think #McDstories and, most recently, #myNYPD. When you give the public freedom to interpret a hashtag and share visuals or stories, even with the best intentions, you risk receiving negative contributions. However, this isn’t always a bad thing. Read: Hashtag Brandjack Campaigns – Lessons From #AskChevron For example: If you’re a […]
Crisis Management Advice from a Retiring Pro: Rick Amme
Editor’s Note: Rick Amme is a talented crisis management professional who, after decades of being “in the game”, has decided to embark on his next life adventure: retirement. However, before he does, he wanted to share his biggest lessons learned, and to leave us with his wisdom and invaluable advice. Crisis Management Advice from a […]
Melissa Agnes to Organize NATO Panel Discussion at Upcoming NATO Conference in Bosnia and Herzegovina
Melissa Agnes, President and co-founder of Agnes + Day, has been asked by NATO to organize, moderate and sit on a panel for their upcoming conference titled “Social Media: Impact for [NATO] Partners”. The conference is being held in Sarajevo, Bosnia and Herzegovina, on April 23rd and 24th, 2014. NATO panel discussion topic and panelists […]
WTF US Airways??!!!
If you haven’t already come across it, US Airways tweeted an image as an insult to an unhappy customer yesterday that has left our (and everybody else’s) jaws on the ground! All I can say is WTF US Airways!! Who have you hired to be your frontline and what were you thinking? Although some may […]
Does the New Trend of Anonymous Apps Put You at Risk?
With apps like Secret, Whisper, Yik Yak and Rumr gaining in popularity, organizations are left even more vulnerable. Perhaps it’s due to the fact that we help organizations work their way through targeted attacks on a regular basis, but I have a hard time understanding why these sorts of apps are continuing to be developed […]
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