Last week, while expressing the importance of monitoring, monitoring, monitoring your Facebook page, I mentioned the option of using a free monitoring tool called HyperAlerts. Since then, I’ve had many of you come back and ask me about this free monitoring tool, so I thought it would be a good one to review this month. […]
The Story of Trust 2013: A Crisis of Leadership
I talk a lot about trust on this blog. Building trust with your clients and market, how CEOs should be putting “going social” on their list of to-do’s for 2013, and a whole bunch of other trust-related topics that involve helping you better build and protect your brand’s reputation. Well, I’ve got good news! According […]
Handling the Media in a Crisis: Why Your Entire Team Needs to be Prepared
Editor’s Note: Last week, when reviewing his awesome new book, The Media Training Bible, I mentioned the excellent point Brad Phillips makes about everybody needing to be trained to handle the media in a crisis, from your receptionist to your security guard to the spouses of your executives. I thought it important to elaborate on […]
9 Ways to Recoup Your Brand’s Reputation After a Crisis
Editor’s Note: It’s time for another Q&A Monday! Today’s question comes from a reader named Vidit Narang. Vidit asks: Hi Melissa, can you please write something related to how brands can overcome damage already incurred to their brand in a crisis, by means of social media activity? In truth Vidit, it really depends on the […]
Weekly Roundup of awesome links: Week of January 14th 2013
Another week come and gone! In case you missed them, below you’ll find a selection of links from this week that I think are worth your attention. Have a great weekend everyone! This week on The Crisis Intelligence blog Now Illegal: Schools and Employers Can No Longer Request Access To Your Social Media Accounts Social […]
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