I talk a lot about trust on this blog. Building trust with your clients and market, how CEOs should be putting “going social” on their list of to-do’s for 2013, and a whole bunch of other trust-related topics that involve helping you better build and protect your brand’s reputation. Well, I’ve got good news! According […]
Handling the Media in a Crisis: Why Your Entire Team Needs to be Prepared
Editor’s Note: Last week, when reviewing his awesome new book, The Media Training Bible, I mentioned the excellent point Brad Phillips makes about everybody needing to be trained to handle the media in a crisis, from your receptionist to your security guard to the spouses of your executives. I thought it important to elaborate on […]
9 Ways to Recoup Your Brand’s Reputation After a Crisis
Editor’s Note: It’s time for another Q&A Monday! Today’s question comes from a reader named Vidit Narang. Vidit asks: Hi Melissa, can you please write something related to how brands can overcome damage already incurred to their brand in a crisis, by means of social media activity? In truth Vidit, it really depends on the […]
Weekly Roundup of awesome links: Week of January 14th 2013
Another week come and gone! In case you missed them, below you’ll find a selection of links from this week that I think are worth your attention. Have a great weekend everyone! This week on The Crisis Intelligence blog Now Illegal: Schools and Employers Can No Longer Request Access To Your Social Media Accounts Social […]
Your Social Media Crisis Management and Prevention Checklist for 2013
2012 saw a lot of social media crises and issues take shape. Some were handled extremely well, and others were handled so poorly that the rest of us were left scratching our heads saying “what were they thinking?!!” No matter what, one thing’s for sure: these online issues gave us all some great examples and […]
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