Typical questions that brands have faced in the past regarding social media, have included: Should our company be on social media? How can we utilize social media for leads and sales opportunities? Is it possible to track KPI’s and ROI on social media? Today these questions seem prehistoric, don’t they! As we near the end […]
Your Employees & Their Online Presence: How Will It Affect Your Brand in 2013?
2012 saw a decline in trust for CEOs, while the trust in front-line employees sky-rocketed. This makes sense since the front-line employees are those who interact and engage with a company’s clients, prospective clients, fans and followers on a regular basis. Unless CEOs begin to take the social reins and learn to position themselves as […]
What If Pursuing Your Online Defamer Results In Even More Online Defamation?
Welcome to another Q&A Monday, where I answer a social media crisis or online reputation management-related question asked by a reader. Today’s question came in reference to Chris Anderson’s guest post of last week, titled Is It Possible to Quickly Remove Online Defamation About Your Brand?. Jonathan Bernstein of Bernstein Crisis Management asks: “What would you […]
Weekly Hot Topics: Global & Local Issues + Online Defamation Info
How To Handle Global and Local Issues Online Guest post by Carlos Victor: Discover how to handle global and local issues online and prevent the “viralization” of a social media crisis. Global Crisis Management: Advice From Jane Jordan-Meier Jane Jordan-Meier shares some excellent advice when it comes to global online crisis management. Is It Possible […]
Top 7 Common Misconceptions About False Information Online
Editor’s Note: I’m pleased to provide you with the following guest post by Internet defamation attorney, Whitney C. Gibson, on the 7 most common misconceptions about Internet defamation and your online reputation management. Since we launched the Internet defamation practice group at Vorys, Sater, Seymour and Pease, I have encountered a number of misconceptions about […]
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