In yesterday’s post I identified the difference between a social media crisis and a social media issue, and as Jeff Haws, of Grizzard Communications Group, Inc., tweeted: “Spoiler: You’d prefer an issue.” Jeff is definitely right. But how can your social media monitors easily detect when an irritating and overwhelming social media attack is either a […]
The Difference Between a Social Media Crisis and a Social Media Issue
Last week, the lovely Charlotte Lyng wrote a guest post for my blog titled “Identifying A Crisis and Managing it Effectively“, in which she stated: “Organisations deal with problems every day; unsatisfied customers, rising prices, disrupted services, late shipments etc., but these do not necessarily constitute a crisis.” And how true this statement is! But […]
How To Deal with Competitors Who Help Bad Press Circulate About Your Brand
Welcome to Q&A Monday, where I answer the social media crisis and online reputation management questions my fabulous readers have asked me! Today’s question comes from Ashley. Ashley writes: “How do you deal with competitors who “help” the bad news or negative press about your company be shared across the web?” This is a great […]
Identifying A Crisis and Managing it Effectively
Editor’s Note: I am very happy to be publishing this informative guest post, written by talented Public Relations graduate, Charlotte Lyng. Organisations deal with problems every day; unsatisfied customers, rising prices, disrupted services, late shipments etc., but these do not necessarily constitute a crisis. Crises are something bigger and different than everyday problems. They attract public attention […]
Your Customers and Their Trust: How Deleting Negative Comments Can Destroy It All
It’s interesting. I recently had a conversation with a colleague of mine over in a Linkedin group that I’m a member of, on the subject of GoDaddy and the crisis they faced last week. Here’s how it went down: The interesting part is in fact the ripple effect. Companies often wonder what is so bad about […]
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