“Can you imagine if insurance policies existed to protect companies against negative viral videos, and companies were buying them? To be insurable, they would have to sustain a certain level of quality and service with their products.” – Dave Carroll, United Breaks Guitars: The Power of One Voice in the Age of Social Media Dave […]
To CEO or Not? Who makes the best Spokesperson in a Crisis?
Note from the editor: I’m very pleased to be sharing with you a guest post from crisis management trainer, Jane Jordan-Meier, author of The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age. The choice of spokespeople in a crisis is critical. How they communicate can be a […]
The Future of Crisis Management – Passage from Manager’s Guide to Crisis Management
Manager’s Guide to Crisis Management, by Jonathan Bernstein of Bernstein Crisis Management Inc., is one of my favourite recent reads, as well my recommended read for the month of May. For today’s post I thought I’d leave you with a passage that both Jonathan and myself thought you would enjoy! The Future of Crisis Management […]
Does Saying You’re Sorry in a Social Media Crisis Put You at Legal Risk?
If you speak with companies or organizations who have faced a social media crisis, many of them will tell you that one of the biggest lessons they’ve learned was that saying they’re sorry and being honest about the mistakes they’d made allowed them to reach a turning point within the crisis. When I interviewed Frederic […]
Questionnaire: Should Your Company or Organization Invest in a Social Media Crisis Plan?
You hear that there’s risk involved with social media marketing, but how can you be sure that this risk directly applies to you and your company or organization? Perhaps you’re wondering just how much risk there could possibly be and how important it is for you to invest in a social media crisis management plan. […]
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