One of the biggest stresses of a social media crisis is the loss of control that comes with one. Organizations see their social media platforms being taken over with negative and critical comments and they don’t know what to do or how to respond in order to regain control of the situation. This is when […]
The Role SEO Plays in your Social Media Crisis Plan
We all know that search engine optimization (SEO) is important for our online business and reputation. But what about in a social media crisis? How much help can the search engines provide to you during the stressful events of a social media crisis, and how can you leverage that help to the maximum of your […]
One Brand’s Social Media Crisis is Another Brand’s Social Media Salvation
One amazing aspect of social media is how, within mere days it can help bring a 7 year-long open-ended court case to a prompt closure. Lassonde, a mega Quebec brand has just experienced this first hand. In 2005 Lassonde sued a small Quebec-based soap company for using the word “Oasis” as their product line’s brand […]
5 Mistakes to Avoid in a Social Media Crisis
A social media crisis is a stressful time for all parties involved. It’s easy to panic, get overwhelmed and make decisions that can end up hurting your brand even further. When faced with a social media crisis, do yourself a favor and avoid the following 5 common mistakes I see brands make over and over […]
Prevent a Social Media Crisis with a Simple Game of Devil’s Advocate
Although many social media crises are unpreventable and most annoyingly unpredictable, there does exist another category of social media crises – the ones that could have been avoided – the preventable. As our social media marketing is done through online campaigns and the creation and sharing of valuable content, it’s easy for messages and objectives […]
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