“There’s no such thing as bad publicity.” This is a phrase that we’ve all heard before, one that many of us have been known to use – and may even still believe. It’s a statement that rang true for many, many years, but as the times have changed, so has the reality of this truth. […]
18 Take-Aways From 3 Great Social Media Crisis Plans: Boingo, the Red Cross and Fontaine Santé
You know what I love more than a good crisis? A great social media crisis plan! I love when brands take the right steps to protecting themselves, and I love to watch them come out of a crisis in record time and with even more loyal fans then they had going in! It’s a rare […]
The Makings of a Great Crisis Response: Fontaine Santé
Back in December a Montreal-based company, Fontaine Santé, detected the possibility of Listeria Monocytogenes in their pre-packaged salads. Fontaine Santé Foods Inc. is a widely distributed North American food company that prides itself on quality ingredients, preservative-free, ready-to-eat produce. At the time of this discovery, the potentially contaminated salads had already been distributed and purchased […]
The Makings of a Great Social Media Crisis Plan, part 2: The Red Cross
Keeping in line with our theme of the week – learning through the great examples of smart brands in a crisis – about a year ago the Red Cross overcame a situation which could have potentially gone viral, damaging the organization’s trusted reputation. Instead, the Red Cross being quick to respond with humor and human […]
The Makings of a Great Social Media Crisis Plan, part 1: Boingo
If you’re a frequent reader of my blog, then you’re well aware of what can happen to your business if you find yourself caught unprepared and faced with a social media crisis. We’re talking serious reputation damage, loss of customers and a monumental blow to your business’ bottom line – but you already knew that! […]
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