From the little corner cafe or the home-based brand-of-one, to the global corporation and the world renowned non profit organizations, these brands all have one thing in common: A social media crisis, which is a public form of a traditional crisis, attacks them all evenly. It doesn’t matter how big your brand is anymore, social […]
What is a Social Media Crisis Plan and Why Do You Need One?
What to Include Within Your Social Media Crisis Policy
A social media crisis policy is a great tool to have when you want to be sure that every member of your team: Understands what a crisis is and means to your brand Knows who is responsible for handling a crisis and how to reach them Clearly understands their own roles within a crisis, and […]
4 Steps to Adapting the Right Social Media Crisis Mentality
In order to respond to and overcome a social media crisis you need to first understand one. And in order to understand one, well, you need to have the right mindset. It’s hard because many of us are still used to the “old mentality”. The mentality where we speak at our customers, not with them, […]
5 Proper Ways to Respond to Negative Criticism Online
In today’s social reality, not only do customers have a powerful voice, but they know exactly how to use that voice – and they expect to be able to use it however they see fit. So what do you do when those voices turn negative and that negativity is veered towards your brand? Do you […]
