Welcome to episode #034 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. As a Public Information Officer (PIO) or spokesperson for an organization, dedicating time to developing real, authentic relationships with reporters is an essential part of, not just your job, but your crisis preparedness. It’s a strategy that takes time, effort […]
Crisis Communication Strategy: Take a Cue from BBC
I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. But it’s not just in communicating and educating about Ebola that BBC is excelling. Their entire communications strategy is one that can and should be used as an example. Crisis communication is all […]
How To Use your Brand Values to Prevent a Crisis
Your values are what connect you on a profound level with your audience, your stakeholders. Go back on your values and you’ll find yourself in a crisis. Go back on your values in a crisis and you’ll find yourself without credibility and with a reputation in major decline. Let’s take Chick-Fil-A as an example. Back […]
TCIP #033 – Crisis Spokesperson Training with Brad Phillips
Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The truth is that your company spokesperson’s toughest task will be to communicate […]
Tune in to my Interview on The Business Success Factory Show
I recently had the pleasure of being on Nicola Cairncross’s popular podcast, “The Business Success Factory.” It was an interesting experience for me. I’m used to being interviewed by reporters and journalists about crisis-related topics, but I’m not so used to talking about myself for a solid hour, which was the case this time! Nicola […]
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