Facts about Google Plus: Google+ is a product of Google. The platform offers “do follow” links that help with your link building and therefore your SEO and online reputation management. The more people who follow your organization on Google+ and engage with your brand on the platform, the more emphasis it will have on your […]
Why Your Organization Needs an Online Vulnerability Assessment, NOW
Where does your website rank within the search engines? If a crisis were to break tomorrow and dozens to hundreds of blogs and news sites were to publish about your organization in a negative tone, how quickly would these articles overpower your organization’s online reputation and search engine rankings? Exactly how vulnerable is your online […]
3 Examples of Black Hat SEO Tactics to Steer Clear Of
Since I posted the article on how black hat SEO will destroy your online reputation, many of you have been reaching out to me asking for more information on black hat SEO and what types of tactics it consists of. Black hat SEO is the practice of using “illegal” (deemed illegal by the search engines) […]
Weekly Roundup of Awesome Links: Week of August 5th 2013
Happy Friday! I hope you all had an awesome week. As usual, below you’ll find some worthwhile reads that were published this week. Have a great weekend! Posts from the Crisis Intelligence Blog 2 Social Media Platforms you Absolutely Need to be on, Pre-Crisis Washington State Bans Employers from Accessing Employees’ Social Media Accounts 5 […]
How Black Hat SEO Will Destroy your Online Reputation
I recently read a post aimed at exposing how some people/organizations use black hat SEO techniques to get their competitors banned from Reddit. Written by Jonathan and Erik Bernstein, this post (which can be found here) got me thinking of all the companies that use black hat SEO techniques and call themselves “SEO experts”. Unfortunately, […]
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