Search engine optimization (SEO) is a great and tricky thing that we often hear about, though not many of us really, truly understand. And that’s OK because it’s tricky, complex and with the frequency in which technology and algorithms change, SEO is an ever-changing evolution. What we do know, however, is that it’s needed for our […]
Update to Pending and New Online Privacy Laws Around the World
Editor’s Note: Online privacy issues, for individuals and companies alike, are a growing concern and world-wide mission by officials. It is extremely important that we all keep current on, at the very least, the basics of these new laws as they form around the world. The following is an update by Judith Delaney, U.S. attorney specializing […]
Weekly Roundup of Awesome Links: Week of April 22nd 2013
Friday, once again, and below you can find links to some awesome articles I came across this week. Enjoy the reads and have a terrific weekend! From the Crisis Intelligence blog: Can Not Being on Social Media Reduce your Risks of a Social Media Attack? 7 Considerations for Creating a World-Class Privacy Policy At What […]
The 5 Conundrums Of (Online) Media Relations
Editor’s Note: The following is a short excerpt from Jonathan Bernstein’s “Keeping the Wolves at Bay” Media Training guide. Remembering these sometimes-frustrating realities will help keep you out of trouble with inquiring minds that want to know. These don’t describe the interaction with all reporters, but you’re still safer if you assume they’re true every […]
At What Point Can You Declare a Social Media Crisis as Being “Over”?
Once a social media crisis presents itself, or has the potential of presenting itself, hopefully you’ll be made aware of its presence within minimal time (this requires an active monitoring system), and will have undergone some form of preparation and training in order to know if, when and how to respond and react properly. From […]
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