On Monday, May 26th, just before 7pm, a lady dressed as a nurse walked into Mélissa McMahon’s hospital room in Trois-Rivières, Quebec (a town just outside of Montreal), where she was resting with her one-day old daughter, Victoria. The lady dressed as a nurse took baby Victoria from her mother, walked out of the room, into her […]
Hashtag Brandjack Campaigns – Lessons From #AskChevron
Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. But what if a hashtag campaign targeting your organization is launched by someone else? And worse, what if it gets picked up and begins to go viral with negativity about your organization? Chevron was recently […]
When You Screw Up, Own It and Grow From It
Hooters, the restaurant chain that is well known for their busty women-only staff, claims to have had their Facebook page hacked recently when a disgraceful joke about rape was posted to their timeline. Now it’s quite possible that the account was hacked and I have no insider knowledge on whether or not it actually was. […]
WTF US Airways??!!!
If you haven’t already come across it, US Airways tweeted an image as an insult to an unhappy customer yesterday that has left our (and everybody else’s) jaws on the ground! All I can say is WTF US Airways!! Who have you hired to be your frontline and what were you thinking? Although some may […]
A Crisis Management Success Story: AppFirst
AppFirst provides IT professionals with the most complete and transparent data about how their applications and infrastructure are performing. One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company […]
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