Editor’s Note: This case study was written by Tegan Ford The morning of September 18, near the Fallowfield train station, in the west end of Ottawa, a double-decker OC Transpo bus barreled through a lowered rail barrier and drove into a moving VIA Rail train, shearing off the entire front of the bus. As a […]
Quebec’s Societal Crisis: Premier Pauline Marois’s Charter of Values
Quebec is known for its religious and cultural diversity. These days, however, we find ourselves (I say “we” and “ourselves” as I’m a Quebecer from Montreal) in a societal crisis as Quebec Premier, Pauline Marois, attempts to put a “Charter of Values” in place that will ban the wearing of any religious symbols in the […]
California School District Prevents Crises by Monitoring Students’ Social Media Posts
When it comes to cyberbullying, threats against or towards minors, possible violence and other major issues involving youths these days, what responsibility lies on the school systems? Not many schools, teachers, principals or parents truly know the answer to this important question. However, a school district in Glendale, California has voluntarily taken on the task of […]
Don’t Fear Social Media Issues. Embrace Them!
Yesterday I wrote about the situation British Airways found themselves in earlier this week when an unhappy customer purchased a promoted tweet to complain about the lack of customer service provided by the airline. Today I’d like to talk about British Airways’s response to that promoted tweet. When Hasan Syed paid to promote the following tweet: […]
What if a Promoted Tweet Were Used Against Your Brand? Are You Ready?
Consumers are getting clever. They’re becoming aware of the impact of their voice, individually and collectively, and they’re utilizing social media to extend their discontent with organizations as far as it will reach – which as we know, can be quite far. I’ve written about organization’s purchasing promoted tweets to help amplify the reach of […]
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