As you know, my line of work calls for me to help a lot of brand under attack or facing crises online. As you also know, I have a clear mission through this blog to help brands protect and prepare themselves from the many risks that threaten their company’s reputation. For that reason, it is a […]
Using Social Media as a Crisis Management Tool (Infographic)
The following infographic takes a look at social media at its best and worst in times of crisis. It highlights the potential for information dissemination along with how government officials have been using social media in times of crisis and natural disasters, and the success rate at which their missions have been successfully completed. Infographic: Using Social […]
Working With Your Community in a Crisis: How Officials of The Boston Marathon Bombing Did It Right
Patrice Cloutier recently wrote an excellent piece for this blog, evaluating how law enforcement and public safety agencies need to utilize social media both pre and in times of a crisis. To add to the excellent comments and insights that Patrice so kindly contributed, the Boston Marathon Bombing is an excellent example of how society […]
It’s No April Fool’s Joke, The Case of the Disappearing Facebook Account
Editor’s Note: I’m pleased to be providing you with the valuable insights of Patrice Cloutier, emergency information and crisis communications, emergency management and business continuity specialist, on a recent social media incident faced by the Regina Police. The Regina Police Service recently encountered a storm it never really saw coming. After one of its officers shot […]
As Social Media Evolves, So Must Your Social Media Issues Management Plan
Everything about social media has evolved. Everything from your audience’s understanding of the power of their collective and individual voices, to the level of expectations that they have towards your brand in a crisis. It used to be that a simple “we’re here, we hear you and we’re sorry” was enough to stop an issue […]
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