Photo credit: Flubydust/Getty Images We just put the world crisis of Ebola to bed and here we are, already faced with yet another looming epidemic. The Zika virus already has multiple countries on hyper-alert, and thousands of people feeling hesitant to attend this year’s summer Olympics in Rio. As the Zika virus continues to spread, […]
California Oil Spill: Plains All American Pipeline’s Lack of Crisis Response
*See bottom of post for updates Earlier this week, an oil pipeline burst on the coast of Santa Barbara, California, resulting in more than 20,000 gallons of crude oil spilling across 9 miles of shoreline. The pipeline belongs to Plains All American Pipeline, L.P., and I have to say that I’m pretty astonished at their […]
How To Prevent Crises In Your PR and Marketing Campaigns
I’ve got a question for you. It’s an important question so I really want you to close all distractions and put a good 30 seconds of thought into contemplating it. My question is… how does something like this happen? Bud Light’s #UpForWhatever campaign lead them to make the brilliant decision to write “The perfect beer […]
Crisis Preparedness Strategy for Data Breach Hack Crisis
After seeing organizations the likes of Anthem, Sony, Target, Home Depot – and the list goes on – suffer through a data breach hack crisis, I think it’s clear to state that a data breach hack is a risk that this digital era presents to your organization no matter its size, industry or any other […]
Crisis Communication Strategy: Take a Cue from BBC
I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. But it’s not just in communicating and educating about Ebola that BBC is excelling. Their entire communications strategy is one that can and should be used as an example. Crisis communication is all […]
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