Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning. I recently did a guest lecture for Professor Eric Chandler‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin. I thought it […]

I was recently asked an important question by a reader. With some tweaks made to hide the reader’s identity and particular situation, here’s what I was posed: When someone or an organization is defamed online and it goes public, and after they’ve released a statement putting light to their side of the story, should they […]

By Whitney C. Gibson If you are searching for information about a local business, chances are you might go to Yelp.com or stumble upon Yelp reviews in a search about a business.  Yelp is home to 57 million reviews and attracts 132 million monthly visitors, according to data released through March 31, 2014. By all […]

Customer service programs and trainings are important. It’s important to educate and train your frontline to be able to engage and empower your clients, to build relationships and to humanize your brand. These programs and trainings should be strategic and focus on things like real-time communications, social media and using the right tone. However, one […]

By Yael Grauer There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. Her issues with the job were completely understandable. She wanted to be her best creative self, writing  for a greater cause than simply selling […]