Internet defamation leads to a lot of trouble. Unfortunately, the majority of the trouble ends up falling on the shoulders of the victims and can include: Major damage to your online reputation A negative impact on your organization’s bottom line A whole lot of legal fees Huge and long-term expenses to repair your online reputation […]
3 Benefits of a Pre-Crisis Online Vulnerability Audit
An online vulnerability audit is a thorough analysis of your brand’s online reputation. It looks at your current search engine rankings, your social media accounts if any, and also looks for any current negativity surrounding your brand. Basically, it’s an in-depth analysis that focuses on finding weaknesses to improve upon and provides you with strategies […]
What Do Internal Communications Have to do with Successful Crisis Management?
Last week’s infographic on the 10 New Rules of Crisis Communications brought a lot of feedback and comments regarding rule #10: Internal communications are key to today’s successful crisis management. Point Final. Many of you agreed (I wanna say duh!), but also explained how it’s still something you struggle with internally; whether your struggles are […]
Your Legal Options When Dealing with Negativity on Ripoff Report (Video)
Have you ever had to deal with a defamatory Ripoff Report against your company or organization? If you have, you ‘re certainly far from being along. If you’ve faced this type of online reputation crisis before, than you’re most likely aware of the fact that Ripoff Report can prove to be near impossible to push down […]
The 10 New Rules of Crisis Communications (Infographic)
It’s common knowledge: social media and the way individuals use the internet have changed the rules of the game when it comes to crisis management. This infographic outlines the basic expectations that your stakeholders will have of your organization in a crisis. Use these “new rules” as a starting point to ensure you’re adequately prepared […]
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