Has your organization assessed the many risks that Instagram brings to the table? If something negative about your organization were to circulate and begin to go viral on the social media site, would your team be ready and prepared to deal with it appropriately? Instagram announced this week that they have officially reached 150 million […]
You Can Now Program Your Tweets to Self-Destruct. But Should You?
Patrick Meier of iRevolution (one of my absolute favorite blogs on social media’s use in disaster and emergency management) recently wrote about two new apps that allow you to put a time limit on your tweets: TwitterSpirit and efemr. By simply adding a hashtag to the end of your tweet (e.g.: #2m for 2 minutes, #4h for 4 […]
Facebook Story Bump is Something your Crisis Team Needs to be Aware Of
Story Bump is a new tweak in Facebook’s algorithm that brings posts with heightened engagement back to the forefront of your fans’ news feeds. This means that posts receiving a lot of comments, likes and shares, no matter how old the post may be, will be bumped back to the top for more views and […]
Weekly Roundup of Awesome Links: Week of September 2nd 2013
Happy Friday everyone! Below you’ll find some crisis-related articles that are definitely worth your attention. Have an awesome weekend! Posts from the Crisis Intelligence Blog What Crisis-Related Topics Do You Want to Read More Of? Dunkin Donuts U.S. Lacks a Backbone What if a Promoted Tweet Were Used Against Your Brand? Are You Ready? Don’t […]
Don’t Fear Social Media Issues. Embrace Them!
Yesterday I wrote about the situation British Airways found themselves in earlier this week when an unhappy customer purchased a promoted tweet to complain about the lack of customer service provided by the airline. Today I’d like to talk about British Airways’s response to that promoted tweet. When Hasan Syed paid to promote the following tweet: […]
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