Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape Last week I was in Brussels keynoting at NATO’s Public Diplomacy Forum. I certainly learnt a lot, but as a speaker and a consultant, I got the opportunity to teach a lot as well. Social media’s impact on crisis doesn’t just exist for […]
Tips For Getting Your Tweets Indexed by Google in a Crisis
As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. This deal is mutually beneficial, as it provides Google with a way to remain even more relevant in […]
So, You Wanna Be a Crisis Management Professional. Here’s What You Should Know.
Each week, I get approached by a handful of students and young professionals seeking my advice on how they can kick-start their careers in crisis management. Although I would love to be able to give time to each and every one of you, my schedule doesn’t always permit me to do so, which is why […]
Cars, Trains, Planes Hacked… A Transportation Risk That Leaves Us All Vulnerable
Oh my goodness. I just had a conversation with a colleague after publishing a post on how to communicate in a data breach or hack crisis, and the conversation lead to a petrifying realization. If you work in the transportation and/or travel industry, this should scare the crap out of you too – otherwise, we’re […]
Should You Conduct Negative SEO Against a Competitor?
I can’t believe I just typed this title as my title. But I did. Why? Because I recently read this article and was appalled. Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO […]
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