Editor’s Note: This is the second part of a 3-part series from three social media and crisis management pros sharing the biggest lessons they learned in 2012 and what they foresee in terms of social media crisis management in 2013. Yesterday we heard from Karen Freberg, and today I’m very happy to be publishing Jane […]
Crisis Management Reflections of 2012 and Forecasts for 2013 – by Karen Freberg
2012 has been a big year of firsts for many online crisis and online reputation management situations. As social media continues to play such a dominant role in our business’ lives, the risks involved with our online presence will continue to develop, and the need to plan ahead with a proper crisis management plan will […]
Weekly Hot Topics: Social Media Crisis Management for 2013
What If Pursuing Your Online Defamer Results In Even More Online Defamation? Find out how to protect your brand from all angles when protecting your online reputation and dealing with online defamation. Your Employees & Their Online Presence: How Will It Effect Your Brand in 2013? Employees are beginning to develop their own personal brands […]
10 Biggest Social Media Crisis-Related Lessons of 2012
From Internet defamation to social media crises and one’s online reputation management, it seems that every other week a new brand is teaching us all a lesson or two in proper online conduct and social media crisis management. As I reflect back on 2012, I remember early on in the year when the Altimeter Group released […]
My Hope For Brands And Their Online Crisis Management in 2013
Typical questions that brands have faced in the past regarding social media, have included: Should our company be on social media? How can we utilize social media for leads and sales opportunities? Is it possible to track KPI’s and ROI on social media? Today these questions seem prehistoric, don’t they! As we near the end […]
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