As you know, I’ve dedicated this entire week to helping you learn all the ins and outs of social media monitoring. Over the last two days, we’ve explored the benefits of becoming an avid social media monitor, the different types of listening you can do, and of course, the keywords and phrases you should be […]
What Type of Social Media Listening Should You Be Doing?
Yesterday we touched base on what social media monitoring is and we explored the long list of benefits and opportunities it presents to you – not just for steering your brand through a social media crisis, but for marketing opportunities and key evaluation exercises as well. Today, we’re going to dive even deeper by determining […]
What is Social Media Monitoring?
What is a Social Media Crisis Plan and Why Do You Need One?
From the little corner cafe or the home-based brand-of-one, to the global corporation and the world renowned non profit organizations, these brands all have one thing in common: A social media crisis, which is a public form of a traditional crisis, attacks them all evenly. It doesn’t matter how big your brand is anymore, social […]
What to Include Within Your Social Media Crisis Policy
A social media crisis policy is a great tool to have when you want to be sure that every member of your team: Understands what a crisis is and means to your brand Knows who is responsible for handling a crisis and how to reach them Clearly understands their own roles within a crisis, and […]
