I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” It’s hard to be the middle person, especially when you see the value in something and know it would be in the organization’s best interest, but have an uphill battle in trying […]

When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! That said, I thought I’d provide you […]

Everywhere you turn, you’re presented with the same message in many forms. Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert “If we are increasingly becoming more and more mobile and using smartphones and tablets as the primary way that we connect, perhaps the Web […]

In today’s “trust economy”, your company’s reputation is your most valuable asset. Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with […]

By Patrice Cloutier Apart from totally avoiding a crisis (a pipe dream), being truly prepared is the only guarantee that you’ll have a chance to be successful. I’ve been writing for a while now about the five P’s of crisis comms planning: Procedures (simple, intuitive, adaptable – the playbook) People (their training, skills needed, rostering) […]