Hashtag campaigns are risky. Think #McDstories and, most recently, #myNYPD. When you give the public freedom to interpret a hashtag and share visuals or stories, even with the best intentions, you risk receiving negative contributions. However, this isn’t always a bad thing. Read: Hashtag Brandjack Campaigns – Lessons From #AskChevron For example: If you’re a […]
Does the New Trend of Anonymous Apps Put You at Risk?
With apps like Secret, Whisper, Yik Yak and Rumr gaining in popularity, organizations are left even more vulnerable. Perhaps it’s due to the fact that we help organizations work their way through targeted attacks on a regular basis, but I have a hard time understanding why these sorts of apps are continuing to be developed […]
Twitter, Photos and Your Crisis Communications
Twitter has recently revealed two new features coming to the platform. On March 26th they published the following message to their blog: “We’re rolling out two new mobile features that make photos on Twitter more social. One is photo tagging, which lets you tag the people in your photo; the other is the ability to […]
When Everyone is a Reporter, Everyone in your Organization is a Spokesperson
By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. One of the characteristics of social convergence is the omnipresence of mobile devices equipped with video cameras. It’s how news is made today. As we know, this puts tremendous pressure on organizations to respond quickly when things go south. […]
NYU Twitter Chat Reveals the Bright Minds of our Future
I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. I was so impressed by their answers to Professor Deirdre Breakenridge‘s questions that I wanted to share them with you here today. There is a ton of valuable advice in the following tweets – and it’s certainly […]
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