Last week, I published a post on a California school district that has hired a third-party monitoring firm to monitor 14,000 of their students’ public social media posts. Read: California School District Prevents Crises by Monitoring Students’ Social Media Posts With all of the cyberbullying and other issues young people face online today, and all of […]
4 Essential Tips to Keep Your Business Safe During a Storm or Natural Disaster
As September is National Emergency Preparedness Month, Bob Risk, who advises Staples and other large national corporations on disaster preparedness, has created a tip sheet to help show businesses what they need to do to prevent unnecessary damage and loss due to storms. Bob was kind enough to share his tip sheet with us here today: 4 essential […]
Instagram Needs to Have a Place in Your Crisis Management Plan
Has your organization assessed the many risks that Instagram brings to the table? If something negative about your organization were to circulate and begin to go viral on the social media site, would your team be ready and prepared to deal with it appropriately? Instagram announced this week that they have officially reached 150 million […]
What if a Promoted Tweet Were Used Against Your Brand? Are You Ready?
Consumers are getting clever. They’re becoming aware of the impact of their voice, individually and collectively, and they’re utilizing social media to extend their discontent with organizations as far as it will reach – which as we know, can be quite far. I’ve written about organization’s purchasing promoted tweets to help amplify the reach of […]
How to Plan for a Social Media Crisis (Infographic)
Social media is a crisis communications tool that needs to be understood, planned for as such, and practiced on in trainings and crisis simulations by the appropriate members of your crisis team. No matter where a crisis originates today, the fact of the matter is that it will take mere minutes (if not seconds) for it […]
