FOMO, which stands for “fear of missing out”, is a term that was recently brought to my attention. After Googling it, I’ve come to learn that there are people out there that really do have this fear – and that it is amplified with social media, which results in continual checking of one’s status and the conversations taking place across the platforms of one’s choice.
Although this is a “disorder” of types for individuals, I can’t help but wonder what if more companies operated with FOMO as a guideline?
Of course you don’t want to go from one extreme to the next, but for those organizations that aren’t yet monitoring social and, therefore missing out on multiple forms of opportunities (spotting crises and issues early on being one of those opportunities), I think adapting a form of FOMO might be a good step up.
Just some food for thought 😉
Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted keynote speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Learn more about Melissa and her work here.
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