Some of Melissa's clients include...
I had such a blast chatting with Jeffrey about building business invincibility. As a small token of my appreciation, I wanted to share some additional resources with you. For those of you who have bought my book, Crisis Ready: Building an Invincible Brand in an Uncertain World, the below resources go hand-in-hand with the book to provide you with an exact roadmap for becoming crisis ready and, thus, building brand invincibility. However, if you haven't bought the book, don't worry, you don't require the book to make effective use of the below materials.
With that said, I hope you find these resources to be helpful. To your business's invincibility,
Crisis Ready Flowchart
When a customer's complaint begins to go viral... or when controversy breaks out on your Facebook page... or when a mishap occurs and angry stakeholders take to the online world to express their grievances with your brand... what are you supposed to do? Should you respond and, if so, how? Should you sit back, monitor, and let the conversation unfold on its own? Or, does the situation present a significant risk to your business and, therefore, require's more dedicated attention?
It isn't always easy to know precisely how to respond to negative online events against your brand. And yet, it's that you respond appropriately in order to nip the situation in the budd as quickly as possible. This is the purpose of the Crisis Ready Flowchart.
Downloaded and used by thousands of organizations and professionals around the world, this flowchart was created to provide you and your team with a resource to help in responding appropriately to any type of negative online incident that may strike your brand.
Crisis Ready Rules Poster
Scattered throughout Crisis Ready are my "crisis ready rules". These rules are meant to be guiding beacons, as well as internal conversation-starters.
This downloadable resource is a document that houses all of the crisis ready rules. Feel free to download it and use it to get some important dialogues started internally.
Interested in working with Melissa?
Melissa can help your business become crisis ready by...
Do you have questions concerning your business's crisis readiness? Book Melissa for a strategic consultation session where together you will discuss your business's particular objectives and needs, and Melissa will provide you with actionable next steps to help you build brand invincibility.
Speaking for your organization
Melissa brings her experience in helping some of the world's largest organizations become crisis ready to your team/audience in an engaging, fun, and impactful way. Learn more about her seminars and how they will help your team build brand invincibility.
The book to help you build an INVINCIBLE brand.
"Crisis Ready serves as a strategic blueprint to help organizations prepare for and successfully navigate turmoil, all while building trust and confidence with their stakeholders."
– Chris Hsiung