Do Fake Twitter Hacks Result in Lost Brand Credibility?

So the truth is out. Chipotle faked their Twitter hack to promote their “Adventurrito” marketing campaign. Some might even say that the fake Twitter hack worked, leaving the brand with 4 thousand new followers and lots of people talking.

We’re starting to see more and more organizations fake Twitter hacks as an attempt to create online discussions and gain from new followers. And although it may work in the short term, I doubt any of them have thought through the potential long-term repercussions of these trickeries. Social media is about building relationships. It’s about honesty and transparency. Faking a Twitter hack may get you some attention in the short run, but what about the credibility you’re sacrificing for the long run?

Read: Why Twitter Hacks Result in So Many New Followers

Is it worth it?

I’m curious to know what you think and how you feel. Though it may be entertaining to watch unfold, if a brand you trust and admire were to curate a fake Twitter hack, would you feel cheated and/or taken for a fool? Would it make you second guess the brand’s credibility in the future, or would you laugh it off and never think twice about it?

I’ve set up a little poll below and I’m very interested in seeing how the majority of you feel. So click on the answer that best applies to you and I’ll update this post with your thoughts on the subject, once they’re in.

How do you feel about fake Twitter hacks? Answer the poll below

*Voting for this poll is now closed.