FIR: Melissa Agnes and Shel Holtz Discuss Crock-Pot and Tide Pod Challenge Incidents

Last week, I had the pleasure of chatting with Shel Holtz about the Crock-Pot and Tide Pod Challenge incidents, on his widely recognized PR Podcast, “For Immediate Release” (“FIR”).

My conversation with Shel begins at roughly the 6-minute mark, where we spend a good 15 minutes discussing:

• Whether the Tide Pod Challenge and the Crock-Pot incidents were issues or crises – and why;
• The impact of emotion and relatability, and how each of these brands chose to respond to these situations;
• One of the most important crisis management steps that is often overlooked by leadership; and
• The important conversation to have with your legal team, prior to experiencing a viral issue or crisis.

Tune in to our conversation here:

Subscribe to FIR on iTunes or for Android.

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Crisis Ready.

The book to help you build an INVINCIBLE brand.
By Melissa Agnes

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