Crisis Ready Internal Escalation Protocol
Having a process for assessing and escalating a given incident is an essential part of your crisis ready program. To provide you with a baseline of what this might look like, following is a high-level escalation protocol overview. Feel free to download this as a resource and adapt it to the structure, needs, and objectives of your organization.
Remember: In order to properly assess the given scope and impact of a situation, you need to first define what a “crisis” vs. an “issue” is for your organization.
To learn more about the teams referenced in this protocol, read Crisis Ready: Building an Invincible Brand in an Uncertain World, by Melissa Agnes.
More crisis ready resources that may interest you...
Melissa's Crisis Ready Formula helps your team effectively manage controversial issues.
This flowchart provides your team with a resource to respond appropriately to any negative incident that may strike.
Melissa's Crisis Ready Rules are thought-provoking and discussion-inducing.