The Crisis ReadyTM Formula for Responding to Emotional Relatability
If your team detects a high probability of an issue escalating and garnering unwanted public attention, or worse, if you find your organization faced with an issue that has already begun to go viral against your brand... then what?
When strong negative emotional relatability is detected, whether that emotion is rational or irrational, logical or illogical, it makes no difference. It is real, it is powerful, and it will be impactful. So, the question becomes how can you put your team in a position to quickly respond in a way that resonates, especially considering that one of the Crisis ReadyTM Rules dictates that logic will never overpower emotion?
Fortunately, there is a Crisis ReadyTM Formula by Melissa Agnes that, when followed, will help you take your response and wrap it in emotional relatability that matches, with the goal of surpassing, that of which is being felt in the negative capacity.
Download this formula, teach it to your team, and be crisis ready to effectively respond to any emotionally charged negative situation in a way that de-escalates it and strengthens your brand's relationships with the people who matter most to your business.
More Crisis ReadyTM resources that may interest you
Teach your team to quickly detect the heightened probability of an incident garnering unwanted public attention.
Having an effective internal escalation protocol is an important part of your crisis ready program.
This flowchart provides your team with a resource to respond appropriately to any negative incident that may strike.