Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

As we recently saw with Emory University Hospital and the Ebola controversy, healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was.

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai.

Workshop outline: Social media for healthcare

Social media for healthcare will explore the strategic ways that social media can be applied to help the healthcare industry better communicate with key target audiences in real-time. This workshop will focus on the opportunities as well as the risks that social media brings to the table, helping delegates better understand, plan and prevent potential issues and crises.

Day 1

What are the opportunities that social media brings to the table for the healthcare industry? How should the industry be harnessing social media to create awareness, educate the general public and relay important information to audiences (both internal and external) in times of need?

Day one will explore:

• Strategic objectives.
• How others within the industry are using social media and how it’s working for them.
• Expectations of key audiences – and how to meet these expectations.
• Implementing strategies.
• Key performance indicators to evaluate success and ROI.

Following Day 1 of the workshop, delegates will be able to:

• Define clear social media goals and objectives for your organization.
• Develop an initial strategy to achieve these goals and objectives.
• Understand how to measure results.

Day 2

Day two if this workshop will focus on risks and leveraging social media for emergency management. How can you be active on social, while still promising security and confidentiality to patients? How can social media be used to communicate important messages in emergency situations with key audiences?

Day two will explore:

• The risks that social media brings to the healthcare industry.
• How social media impacts your reputation.
• Developing internal and external policies to protect your organization from social media risk.
• How to implement these policies and train your staff.
• How to leverage social media to communicate in a crisis.
• We will examine industry-specific case studies where social media, either was or could have been used to manage a crisis, and how.

Following day two of the workshop, delegates will be able to:

• Understand social media’s roles in crisis communication and emergency management.
• Develop and implement policies and procedures.
• Develop a plan for responding to social media risk.

A few words from Melissa Agnes

“Social media is a powerful crisis communication and emergency management tool for the healthcare sector. I’m really looking forward to presenting at the GCC Government Social Media Summit to help the healthcare industry harness the opportunities that social media presents to them, as well as prepare for and prevent the risks that currently – and rightfully – concern them. I’m also really looking forward to exploring the wonders of Dubai!”