Social Media Monitoring Tool Review: HyperAlerts (Free Tool)

Last week, while expressing the importance of monitoring, monitoring, monitoring your Facebook page, I mentioned the option of using a free monitoring tool called HyperAlerts. Since then, I’ve had many of you come back and ask me about this free monitoring tool, so I thought it would be a good one to review this month.

The basic functionality of HyperAlerts

HyperAlerts is a free tool used for monitoring your (or any) Facebook page. You can choose to receive alerts for new posts posted to the Facebook page, new comments on posts, the administrator’s comments and posts – and you can choose to receive these notifications in your inbox in real-time, hourly, daily, weekly or monthly. You also don’t require to be administrator of a Facebook page in order to receive alerts for said page.

Who is HyperAlerts good for?

If you’re a small company who doesn’t get bombarded with Facebook comments and posts, than HyperAlerts may be worth looking into since it’s free, easy to use and efficient.

If you’re a larger company that gets many Facebook comments and posts each day, week or month, than you may choose to use HyperAlerts to send you weekly or monthly reports of your Facebook activity, in order for you to evaluate it, use it within your reporting or file it away in your records.

Below is a view of my own account. It’s literally this simple to create and manage your alerts:

If you choose to receive the alerts in real-time, there’s usually about a 30 minute lag between post and notification. This is important to note if/when you’re in crisis or pre-crisis mode.

Here’s a view of how HyperAlerts sends you notifications, straight to your inbox. I’m set to receive the alerts in real-time, and this one came in approximately 30 minutes after the comment was left on my page:

Pro/con list

Pros of HyperAlerts

• If you’re a small to medium sized company that doesn’t get a massive amount of Facebook chatter, this tool will help keep you alert of the activity on your Facebook page 24/7/365
• You can have others monitor your Facebook page without giving them admin access
• It’s free and pretty efficient
• If you get a lot of Facebook activity, you can set HyperAlerts to send you a weekly or monthly recording of all your Facebook activity to review or keep on file
• HyperAlerts provides you with an unlimited amount of alerts and Facebook pages to monitor

Cons of HyperAlerts:

• If you get loads of Facebook activity, real-time, hourly and even daily emails may be overwhelming
• If you’re admin of the page, Facebook provides you with *actual* real-time alerts of your Facebook page activity
• This tool is only designed for Facebook and is very basic, it will only meet basic needs of functionality
• There’s a lag on the “real-time” functionality

So if HyperAlerts sounds like a tool that may benefit your company’s Facebook monitoring needs, then by all means, try it out – and don’t forget to let me know how it goes!

Have you played around with HyperAlerts? If so, what can you add to this review? Leave your comments below.