In a crisis, you get ONE chance at an apology. One chance, not two and most certainly not three! This is something that Paula Deen, and especially her crisis management and PR firm should have understood before making the mistake of publishing a half-assed apology… three times! As you may have heard, Paula Deen, a […]
Passing The Blame is Not An Acceptable Crisis Response: A Look At The Top #Fails in the News Today
Excuses, excuses, excuses. Between Mike McQueary, Linkedin and Jay Townsend, is no one able to own up to their actions – or rather their non-actions – and just shoulder the blame for which they are due? If your aim is to resolve a crisis in the shortest amount of time, then passing the blame and […]
Jay Townsend’s Non-Apology Dissected
On May 26th, Jay Townsend, chief political advisor and campaign spokesperson for Rep. Nan Hayworth, posted an unacceptable comment to a Facebook page where he said: “ […] Let’s hurl some acid at those female democratic Senators who won’t abide the mandates they want to impose on the private sector” Talk about an unacceptable comment […]
Does Saying You’re Sorry in a Social Media Crisis Put You at Legal Risk?
If you speak with companies or organizations who have faced a social media crisis, many of them will tell you that one of the biggest lessons they’ve learned was that saying they’re sorry and being honest about the mistakes they’d made allowed them to reach a turning point within the crisis. When I interviewed Frederic […]
