Note from the editor: The following tips were retrieved from Jane Jordan-Meier’s new book, The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age. As I read Jane’s new book, I came across the following tips for using social media during emergencies, borrowed from a White Paper written […]
To CEO or Not? Who makes the best Spokesperson in a Crisis?
Note from the editor: I’m very pleased to be sharing with you a guest post from crisis management trainer, Jane Jordan-Meier, author of The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age. The choice of spokespeople in a crisis is critical. How they communicate can be a […]
Dark Websites as a Social Media Crisis Management Strategy (White Paper)
A dark website is a pre-developed site that is not set live until your corporation finds itself in the midst of a social media crisis. Pre-crisis, a dark website is equipped with the appropriate legal and other documentations that your corporation may feel will be needed, but not have the opportunity to acquire during an […]
The Employee’s Guide to Social Media Crisis Management
What happens if the company or organization you work for finds itself in a social media crisis, but hasn’t invested in a social media crisis plan? What do you do when the stress of the situation starts to escalate and you’re still left unclear of your role within the crisis? When you feel unhelpful, confused […]
5 Mistakes to Avoid in a Social Media Crisis
A social media crisis is a stressful time for all parties involved. It’s easy to panic, get overwhelmed and make decisions that can end up hurting your brand even further. When faced with a social media crisis, do yourself a favor and avoid the following 5 common mistakes I see brands make over and over […]
