What if a crisis strikes your organization and just as you begin communicating and updating your audience via your preferred social media channel (e.g.: Twitter) it crashes and you’re left incapable of reaching that desired audience – your key stakeholders? Do you have a social media crisis communications back-up plan? All sorts of things can […]
The Best and Worst Times to Post to Social Media in a Crisis
I often see blog posts and infographics that specify the best and worst times to post to social media. I also often get asked when the best times to post to social media during a crisis are. Personally, I’m not a fan of those blog posts or those infographics, and when asked the question I […]
Lac-Mégantic Crisis: A Look at Rail World Inc.’s Crisis Communications #Fail
Lac-Mégantic, a small Quebec town, was devastated by a tragic and horrific incident on Saturday, July 6th, when 72 train cars carrying crude oil derailed and rolled downhill, exploding in the small town’s downtown area. As of the writing of this post, 20 people have been announced dead and 30 remain missing. As I watch […]
A Beautiful Example of Crisis Communications: The Australian Army
Yesterday, we looked at what I may end up calling the biggest crisis communications fail of 2013! Today, I would like to analyze one of the best crisis communications that I’ve seen this year: that of the Australian Army. The below video is a message from the Chief of the Australian Army, Lieutenant General David […]
What Do Facebook Hashtags Mean for your Crisis Management?
Hashtags are popping up all over the place! From Twitter to Instagram to Google+ and as of last week, Facebook. I recently wrote a post about using hashtags within your crisis communications, why it’s important and how to develop your hashtag strategy. Although this post mainly refers to the use of hashtags within your Twitter crisis […]
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