Have you ever heard the following expression? “What happens in Vegas stays on the Internet” Well, it doesn’t just apply to what happens in Vegas. David Meerman Scott recently wrote a good article about not deleting your content because it should live forever and this needs to apply to your crisis communications as well. As much […]
The 10 New Rules of Crisis Communications
It’s common knowledge: Social media and the way individuals use the Internet has changed the rules of the game when it comes to crisis management. It’s no longer about communicating your message to the public but rather communicating your message with your audience, in real-time and with wide-open eyes and ears. The eyes are for monitoring […]
Awesome New Tool Reviewed: “ClicktoTweet” your Crisis Communications
I’m pretty jazzed about this new tool I recently discovered, called ClicktoTweet! ClicktoTweet is a free tool, still in its beta stage, that you may have noticed I’ve started using in some of my blog posts. Basically, it allows you to create a tweet and then it generates a link for you to insert into your […]
Handling the Media in a Crisis: Why Your Entire Team Needs to be Prepared
Editor’s Note: Last week, when reviewing his awesome new book, The Media Training Bible, I mentioned the excellent point Brad Phillips makes about everybody needing to be trained to handle the media in a crisis, from your receptionist to your security guard to the spouses of your executives. I thought it important to elaborate on […]
Social Media Crisis Communications Quick Tip #4
Here’s today’s social media crisis communications quick tip: Keep the lines of internal communications open at all times during and proceeding a crisis. This doesn’t just mean from department to department, but from region to region if your company or organization is global. Doing this will ensure that: All departments, brands and/or regions are aware […]
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