Here’s today’s social media crisis communications quick tip: When in a crisis, evaluate current and scheduled online and social media marketing communications. If you need to stop, cancel or pause any online or social media marketing campaigns or messages, do so immediately. When to stop or pause marketing messages when in a crisis: When the crisis […]
Social Media Crisis Communications Quick Tip #2
Here’s today’s social media crisis communications quick tip: Leverage video in a crisis. Especially if you’re already using video within your marketing and social media campaigning, don’t forget about it when it comes to your crisis communications. The benefits that video presents to your brand in a crisis: It connects you with your audience It […]
Social Media Crisis Communications Quick Tip #1
Sometimes my posts are long, I know! I try to add as much value to each and every article as I possibly can, but I know the downside to that is that sometimes, there’s just not enough time in our days to read everything we want to read! So I thought that this week I […]
KitchenAid: An Excellent Example of Successful Crisis Management
I often talk and show examples of the mistakes companies make when it comes to their social media crisis communications and planning. But when a company does it right, and enables themselves to take a social media issue and refrain it from becoming a crisis, well, I just LOVE to share those success stories and […]
Irving Oil’s Facebook Statement in a Crisis – The Results Are In!
Yesterday I asked you to analyze the statement Irving Oil released to their Facebook page last week when one of their carbonate tanks got over-pressurized. To my not-surprise (is that an expression?) I got some very good comments and thoughtful analyses! Here’s what some of you took the time to share with me: Pam pointed out […]
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