I recently published a blog post discussing when it is OK to implement an offensive crisis management strategy. After writing the post, I received the following comment from a reader: “Part of your best defense is a good offense.” While this little saying is well known and has its purposes, I’d like to examine its […]
When Is It OK to Implement an Offensive Crisis Management Strategy?
What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we? We therefore know that the truth […]
