Everything about good crisis management is long-term. From the focus of planning and strategy development straight through to the results. It always needs to be about preserving your organization’s reputation and bottom line for the long-term. Unfortunately, too often organizations faced with a crisis think in the short-term. This mistake is so easily made when […]
Melissa Agnes Interviewed by Jim Delaney, CEO of Marketwired
Melissa Agnes, President and co-founder of Agnes + Day, recently had the opportunity to chat with Jim Delaney, CEO of Marketwired, about crisis management and the role social media plays within it. Below you’ll find the video interview, where you may even learn a few new things about Melissa! Interview: How to tackle crisis management via […]
You HAVE Permission to Engage
Vernice “Fly Girl” Armour was a keynote speaker at the PRSA International Conference last week. She was my favorite. Her story was insanely powerful and her message was one of depth and inspiration. Her main message was exactly as it says above, “you HAVE permission to engage”. As she spoke and repeated these words, I […]
5 Crisis Management Questions You Absolutely Need to Answer
If you answer “no” or “I’m not sure” to any one (or more) of the five following questions, then your organization is at (way) more risk than it should be. 5 crisis management questions you absolutely need to have the answers to What is the difference between an issue and a crisis; how do each […]
What Do Your Brand Values Have to do With Your Crisis Communications?
The answer is just about everything! Let me put it this way: your brand’s values are what connect you to your stakeholders. It’s upon these shared values that relationships are built, bonds are formed and credibility is earned. In a crisis, it’s easy to get swayed, lose track of these values and succumb to peer-pressure […]
