Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. Dave Carroll was one of the first to prove this point brilliantly with his “United Breaks Guitars” YouTube trilogy. But what about the incidents that occur that senior management never hears about? […]
How To Prevent Crises In Your PR and Marketing Campaigns
I’ve got a question for you. It’s an important question so I really want you to close all distractions and put a good 30 seconds of thought into contemplating it. My question is… how does something like this happen? Bud Light’s #UpForWhatever campaign lead them to make the brilliant decision to write “The perfect beer […]
California School District Prevents Crises by Monitoring Students’ Social Media Posts
When it comes to cyberbullying, threats against or towards minors, possible violence and other major issues involving youths these days, what responsibility lies on the school systems? Not many schools, teachers, principals or parents truly know the answer to this important question. However, a school district in Glendale, California has voluntarily taken on the task of […]
Why Your Organization Needs an Online Vulnerability Assessment, NOW
Where does your website rank within the search engines? If a crisis were to break tomorrow and dozens to hundreds of blogs and news sites were to publish about your organization in a negative tone, how quickly would these articles overpower your organization’s online reputation and search engine rankings? Exactly how vulnerable is your online […]
