Many consumers look to Yelp for feedback and reviews of different businesses, restaurants, hotels – you name it. Many organizations have issues with Yelp ranging from negative reviews to fake reviews and more. Let’s pause here on the issue of fake reviews. A new report by Harvard Business School shows that 20% of Yelp reviews are […]
Fake Reviews: How to Protect Your Brand (Video)
Fake reviews are an issue that many brands, both corporate and personal, are facing more and more of these days. Whether we’re talking about fake positive reviews or fake negative reviews, both present reputational ramifications as well as some very serious legal ramifications. So, if you’re thinking of creating either, don’t! And contrarily, if you’re a […]
