You know what I love more than a good crisis? A great social media crisis plan! I love when brands take the right steps to protecting themselves, and I love to watch them come out of a crisis in record time and with even more loyal fans then they had going in! It’s a rare […]
The Makings of a Great Crisis Response: Fontaine Santé
Back in December a Montreal-based company, Fontaine Santé, detected the possibility of Listeria Monocytogenes in their pre-packaged salads. Fontaine Santé Foods Inc. is a widely distributed North American food company that prides itself on quality ingredients, preservative-free, ready-to-eat produce. At the time of this discovery, the potentially contaminated salads had already been distributed and purchased […]
