Editor’s Note: Professor Karen Freberg discusses her crisis management reflections of 2013, along with her forecasts for 2014. Within this post, Karen discussed Google Glass and wearable technology, an organization’s online reputation management, along with what brands can expect from 2013 graduates. Q: Give us a brief description of who you are and what you do. […]
What Does Google Glass Mean for your Crisis Communications?
What will Google Glass mean for your company or organization’s crisis communications and crisis management? What are the real-time risks that Google Glass will present to your organization, and how can you make sure to be prepared for these risks – and when should you start preparing? We can’t hide from or deny the fact […]
Cyberbullying: Monitoring Tools and Tips for Parents
As you know, Cyberbullying is a huge online issue these days for kids and teens especially, and every once in a while, I like to shed some light on the issue and provide teachers, schools and parents with resources and tips for being aware and seeking helpful advice and guidance, in order to help and […]
Crisis Management Reflections of 2012 and Forecasts for 2013 – by Karen Freberg
2012 has been a big year of firsts for many online crisis and online reputation management situations. As social media continues to play such a dominant role in our business’ lives, the risks involved with our online presence will continue to develop, and the need to plan ahead with a proper crisis management plan will […]
Social Media Monitoring and Restrictions: A Former Student-Athlete’s Perspective
Editor’s Note: The following is a guest post by former student-athlete, Karen Freberg, who shares her experience with Universities’ social media monitoring, policies and restrictions. Athletic departments have taken an active role in not only engaging in social media promotional activities to increase their brand presence among their fans, but also to use it to […]