I often say that rumors, since based on untruths, do not qualify as a full-on crisis. However, what if the rumors are beginning to go viral and becoming so overpowering that nobody is listening to the facts you’re trying to release to prove their falsehood? Not only is this a stressful situation, but in this […]
When Should You Take Negative Criticism or Discussions Offline?
This is a good question! When should negative criticism that gets posted to your social media channels be taken to, and dealt with, offline? There are so many ways to deal with negative criticism and negative comments that get posted to your online channels, and sometimes taking the matter offline is your most strategic option. […]
When Is It Acceptable to Delete Negative Comments Posted to your Social Media Channels?
Those of you who know me know that I am a strong believer in never deleting negative comments posted to your social media channels by angry, upset or disappointed fans and customers. There are several reasons for this: It adds insult to injury, provoking further escalation of the negative situation It goes against the social […]
When To Move On From Engaging in Negative Comments
I used to work for a guy. This guy has gotten a really bad rap over the years. Like, really bad. Multiple forums and third party sites were dedicated to saying negative things about this person. It was so bad, that people were even making Twitter accounts specifically just to bash him and his company. […]
5 Proper Ways to Respond to Negative Criticism Online
In today’s social reality, not only do customers have a powerful voice, but they know exactly how to use that voice – and they expect to be able to use it however they see fit. So what do you do when those voices turn negative and that negativity is veered towards your brand? Do you […]
