Many consumers look to Yelp for feedback and reviews of different businesses, restaurants, hotels – you name it. Many organizations have issues with Yelp ranging from negative reviews to fake reviews and more. Let’s pause here on the issue of fake reviews. A new report by Harvard Business School shows that 20% of Yelp reviews are […]
4 Ways to Handle Negative Online Reviews Against Your Brand
I was recently asked the following question on Linkedin: What’s your general view about what companies should do if they feel they are being unfairly maligned on Yelp? Same for doctors being unfairly maligned on medical sites? This is a great question since so many brands and professionals have been experiencing these types of maliciously-intentioned […]
Online Reputation Management: Dealing with Negative Search Engine Results
This week I’m answering Wendy’s question. Wendy asks: “How do you deal with negative and/or inaccurate information that shows up high on Google, so that if someone searches for your brand the negative information shows up on top despite positive stories you’ve circulated?” This is an excellent question! Search engine optimization (SEO) is a very […]
