Yesterday, we looked at what I may end up calling the biggest crisis communications fail of 2013! Today, I would like to analyze one of the best crisis communications that I’ve seen this year: that of the Australian Army. The below video is a message from the Chief of the Australian Army, Lieutenant General David […]
The Role SEO Plays in your Social Media Crisis Plan
We all know that search engine optimization (SEO) is important for our online business and reputation. But what about in a social media crisis? How much help can the search engines provide to you during the stressful events of a social media crisis, and how can you leverage that help to the maximum of your […]
