Your online reputation is your reputation. Point final. Since I know how much you guys enjoy infographics, I thought you’d appreciate the one below. It makes some excellent points and reveals some interesting “need to knows” about what your online reputation means for your business. Check it out! Infographic: the importance of your organization’s online reputation […]
Why Your Organization Needs an Online Vulnerability Assessment, NOW
Where does your website rank within the search engines? If a crisis were to break tomorrow and dozens to hundreds of blogs and news sites were to publish about your organization in a negative tone, how quickly would these articles overpower your organization’s online reputation and search engine rankings? Exactly how vulnerable is your online […]
3 Examples of Black Hat SEO Tactics to Steer Clear Of
Since I posted the article on how black hat SEO will destroy your online reputation, many of you have been reaching out to me asking for more information on black hat SEO and what types of tactics it consists of. Black hat SEO is the practice of using “illegal” (deemed illegal by the search engines) […]
How Black Hat SEO Will Destroy your Online Reputation
I recently read a post aimed at exposing how some people/organizations use black hat SEO techniques to get their competitors banned from Reddit. Written by Jonathan and Erik Bernstein, this post (which can be found here) got me thinking of all the companies that use black hat SEO techniques and call themselves “SEO experts”. Unfortunately, […]
Crisis Management Infographics Worth your Attention (part 3)
Every once in a while I bring back some of the crisis related infographics that you have all really enjoyed. Today, is one of those days! Below you’ll find 4 infographics on PR through the years, the benefits of having a social CEO, your online reputation management and social media and disaster response. Enjoy! Infographic: […]
